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Coverage for every skin tone
A lack of diversity when it comes to catering for different types of skin tones has been a real problem in the beauty industry (natural or otherwise). But the tides are turning. More and more natural, organic and vegan brands are finally adding diverse shades to their line-ups, some with as many as 30 options to choose from. These are our favourites.
LA-based Sheena Yaitanes created Kosas in 2015. It’s everyday makeup designed to be quick and easy, and like all our favourite brands is packed with nourishing ingredients like avocado oil and rosehip oil, so it doubles as skincare too.
The Kosas Tinted Face oil is a lightweight vegan foundation that offers buildable coverage – so it’s a winner for everything from school drop-off to date night. And the best part it comes in 16 different tones.
We first discovered Ilia thanks to its long-lasting, lash-curling mascara and we haven’t looked back. Their True Skin Foundation comes in 18 shades and doubles as skincare with a powerful blend of aloe leaf, rosehip, jojoba and marula oils to soothe irritations, tame redness and plump fine lines.
Inika Organic is one of the first brands we came across on our sustainable and low-tox living journey. All of their products are vegan and certified organic and promise nourishing skincare qualities in all their products. Their Certified Organic Liquid Foundation with Hyaluronic Acid, is one of our faves, and it comes in eight shades from ‘porcelain’ to ‘cocoa’.
Out of your favourite foundation? Nude by Nature is one of our go-to chemist buys. We love their eyeshadow and bronzer, and their flawless liquid foundation comes in 20 shades which you can match to your skin using their online foundation finder.
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