Finding the perfect shade of red lipstick is the holy grail of beauty. And once discovered it has the power to transform any outfit. But have you ever wondered what exactly goes into your favourite beauty staple? Studies have found traces of lead and heavy metals in many mainstream lipsticks brands, so if there’s an ingredients list that seems impossible to decipher, it’s probably a sign to steer clear. Don’t despair though, there’s an ever-growing selection of toxin-free lipsticks that are just as transformative, and are generally more hydrating than their mainstream counterparts. We enlisted holistic beauty expert Liv Lundelius to share her favourite brands.

LIV’S PICKS

ERE PEREZ

Ere Perez’s line of olive oil lipsticks are one of my all time favourites. They’re ultra hydrating and have great lasting power. They also have a wonderful selection of sheer lip colours, perfect for every day. I always carry the Cacao lip colour, in Dash, in my handbag for a quick pop of colour that has the perfect balance of sheer with tint.

THE BEAUTY ARCHIVE

This Scandinavian organic and vegan lipstick company package their lipsticks in glass jars that can be re-used or recycled. They have great quality pigment, are soft and creamy to apply, plus they’re hydrating with good staying power. The lip creams (which are a lipstick equivalent) come in two shades – a classic red and a nude called Timeless and Effortless, which says it all!

JANE  IREDALE

I love Jane Iredale lip gloss – they have a subtle lemon scent (but not too overwhelming) with a very light and non-sticky texture. They’re hydrating (made with avocado oil and moringa butter), super-glossy and long  lasting for a gloss!

FRA LIPPO LIPPIE

Fra Lippo Lippie is the coolest brand I have found so far. Each product is handmade with and includes a  hand-sewn gift pouch that come with every lippy! All of their products are vegan and certified organic, the colour lasts (and lasts) and they also double as a cheek tint.