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From refillables to recycling and high-performance clean ingredients
Imagine suddenly finding out a product you’d been using every day to treat a common skin complaint turned out to be potentially carcinogenic. It’s shocking, but also surprisingly common, and it was a reality that pregnant entrepreneur Emma Lewisham faced while sitting in her doctor’s office a couple of years ago.
“I was told by my doctor to stop using (hydroquinone) as it was unsafe and banned in Europe and Japan for a reason,” she recalls of the ingredient used to treat her hyperpigmentation.
It sent her down a rabbit hole of research where, Emma says, she uncovered how unregulated the beauty industry is and that the last major changes to beauty regulations occurred almost 100 years ago.
“That was surprising to me, I think many people (including myself) assume there are strict regulations in place to vet what is in our skincare, when actually a lot of skincare does contain ingredients which are harmful or dubious for our health,” Emma says.
Not happy with the current state she found herself in, Emma set out to create her own range of skincare. One that promised results backed by science but used clean, non-toxic ingredients.
“I decided to be the change I wanted to see in the beauty industry. This meant creating a line of 100 per cent natural, non-toxic products that would be as efficacious, if not more, than chemical alternatives,” she says of her namesake Emma Lewisham Beauty brand.
The global cosmetics industry produces 120 billion units of packaging every year with very few products actually ending up being recycled. It was a statistic that also floored Emma
and one that inspired her to create products that weren’t just better from an ingredient perspective, but also gentle on the planet.
As well as fully biodegradable 100 per cent recycled paper boxes and refillable , Emma also created the Emma Lewisham Beauty Circle, a free incentive based recycling program aimed at reducing waste created by the industry. She also has plans for 100 per cent recycled plastic tubes for early next year.
“Every tier of our supply chain is considered and we ask the question, “Is this going to be good for people and the planet?” at every touchpoint. Sustainability is an area we go the extra mile in and we’re championing change.
“We were told repeatedly that what we were trying to create in our products and in our mission for a sustainable beauty brand was impossible, but we proved this wrong.”
It was a very intensive time, we had many rounds of research and development. A lot of the work we’ve done has been a beauty-first, so we have learnt a lot from trying out different things. We were told repeatedly that what we were trying to create in our products and in our mission for a sustainable beauty brand was impossible, but we proved this wrong over and over again.
Some brands may say they’re natural and clean, but they use a preservative called phenoxyethanol which is linked to skin allergies and health issues. Often, this ingredient is used in order to make a “paraben-free” claim. We decided that we could not accept this, and could not compromise our customers’ health. Our green scientists worked for six months to crack the natural preservative code, with a truly natural preservative that has passed rigorous testing.
Our Supernatural Triple Vitamin A+ Face Oil contains a next-generation Vitamin A, an advancement called Bakuchiol. Bakuchiol has been scientifically proven to be as powerful as synthetic forms of retinol, showing a significant improvement in lines and wrinkle severity, pigmentation, elasticity, firmness and overall reduction in photo-damage. Remarkably, it doesn’t come with the compromise and known side-effects of retinol, such as redness, dryness and irritation.
I like WelleCo super elixir and RMS beauty!
To wear a broad spectrum SPF30+ every single day. Skin ages because collagen and elastin fibres break down. Exposure to UV rays speeds up this process. If you want to keep your skin looking and feeling as young as possible, you need a moisturiser with SPF incorporated in the formula.
Spending time with my daughter and husband. I also love learning and I am fascinated with what makes people tick, so I am a big reader of biographies. The ones lately that have been meaningful to me are Michelle Obama’s, Jo Malone’s, Arianna Huffington’s and Phil Knights’. I also love to do yoga and running.
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